ABOUT ENDURANCE PRODUCTS CO. New

Endurance Products Company

ABOUT ENDURANCE PRODUCTS CO.

Time-tested and customer-approved, Endurance Products Company has been a well-trusted and well-loved source of quality dietary supplements since 1978.

Our History

Family-Owned and Operated Since the Start

Endurance Products Company is proud to serve as an industry leader offering the highest quality supplements with more than 45 years of research and is excited to remain connected to the brilliant minds that started it all.

Our founder, Terry Hammerschmidt, a biochemist and former collegiate athlete, developed our unique sustained-release technology in the late 1960s. With experience as a technical director in the pharmaceutical industry, Terry saw the advantages of controlled-release medications and applied this concept to vitamins and supplements.

By the 1980s, Harvard scientist Dr. Frank Sacks researched the effects of niacin on cholesterol. He discovered that Hammerschmidt’s unique vegetable wax matrix technology reduced the common side effect of "flushing," a temporary redness and warmth that feels like a mild sunburn and lasts about 30 minutes. This study not only highlighted the lipid benefits of niacin in raising good cholesterol and lowering bad cholesterol, but it also showed significantly reduced flushing.

As a result, our innovative wax matrix technology gained recognition from researchers at multiple universities. Our controlled release technology became popular for its ability to provide a slow, steady release of nutrients. Over time, it led to over 23 published studies, and our research has been acknowledged by esteemed institutions such as:

  • Harvard
  • The University of California
  • The University of Minnesota
  • Oregon Health & Science University
  • Brown University
  • Iowa State
  • Utah State
  • West Virginia University
  • and others internationally.

Endurance Product Companys wax matrix technology has been featured in several well-known books, including The 8-Week Cholesterol Cure, The New 8-Week Cholesterol Cure, The Blood Pressure Cure, Cholesterol Without Diet: The Niacin Solution, The Niacin Breakthrough, Ulcer Free!, and The Tubby Factor.

In 2001, our now-President Joe Brunner teamed up with Terry, and together, the Brunner family continues to produce top-quality dietary supplements. With every year, they’ve concentrated on making the supplements even better, pushing the boundaries of nutrition so you can expand and better your health.

From daily multivitamins and supplements for immunity to cholesterol support and more, Endurance Products Company has your back.

We are proud of the quality of our products. With our extensive and storied experience, we are deeply passionate about supporting our customers on their journey to optimal health, and we look forward to the years to come where we can continue to develop and support the future of your success.